Band-Aid Brand Will Add New Skin Tone Shades
This past week, Band-Aid Brand made an announcement that some say was a long time coming. Others seem to feel it may be just a way to capitalize on a movement. The company, whose ubiquitous jingle "I am stuck on Band-Aid Brand 'cause Band-Aid's stuck on me" will never leave your brain once heard, no longer seems to be stuck in the past. For the first time since the brand's 1921 launch, Band-Aid Brand is introducing new skin tone colors to its product line.
Growing up, my mother always had Band-Aid brand bandages in the house and, yes, they were always the "flesh" colored brand. Even when Band-Aid Brand introduced all the character style bandages, my mom always bought the basic original style. To be honest, I don't think we even considered it a color of someone's skin—it was just the color of a band-aid. And that right there is part of the problem.
Fast forward to 2020 and we are aware that it is just this type of thinking that has contributed to where were are now with a national consciousness around systemic racism and the rise of the Black Lives Matter movement. It is why we need to be more "woke" to the idea that not everyone would think of that basic tan / pink colored Band-Aid as the color of flesh.
I am actually glad to hear that after putting every possible cartoon character you can think of on a Band-Aid Brand band-aid they are finally going to make skin tone colored bandages that may more accurately represent all the colors of people's skin. Fair warning though, just like their original peachish-colored partner I still think the shades will be off a bit, but it's a start.
A week ago, Band-Aid Brand shared this Instagram post to announced its plans. They started by stating, "We hear you. We see you. We're listening to you." They then went on to explain that they are going to launch a product line with band-aids in a variety of shades of skin tone. They also plan to make a donation to Black Lives Matter.
Over the past week, various news sources have released the announcement and it seems that most of the reaction to the 100-year-old product making this change has been positive. I think some of the negative reaction is a result of people wondering why it took so long.