Welcome Hudson Valley to this week’s edition of IN TOUCH, the award-winning public affairs and issues program that runs across Townsquare Media of the Hudson Valley radio stations.  

 This week’s guest is AWARENESS Inc. AWARENESS was started by Marie Shultis 17 years ago.  

AWARENESS  started as a Mentoring Program as a result of an underage drinking party. The program was started to change the culture of substance use for future generations. 

It was defined as a teen initiated prevention program in Ulster County with adult guidance. It is aimed at giving middle school youth alternative activities provided by High School students who complete training created by Ulster County Mental Health Association to promote pro-social skills during recreational activities that constitute healthy alternatives to drug and alcohol use.   

The Awareness Alcohol Program was formed in 2007 when teen Mentors reached out to their peers that were involved in a fatal drunk driving car crash on prom night that took the life of a friend. In 2009 AWARENESS expanded to cover substance use. 

In the last 17 years, AWARENESS has worked diligently in the Hudson Valley to help saves lives. They have won multiple Chronogrammy Awards for Youth Advocacy, including this year. 

 This episode is a bit different from other episodes. Today, you’re going to hear from many individuals speaking about their experience with AWARENESS. Marie Shultis will be popping in every once and a while, but the focus of this episode is the many voices that make up this program and give it life. There is a lot to get into, so we are just going to jump into all clips. 


I’m proud to announce that In Touch has won the 2023 New York State Broadcasters Association Award for “Outstanding Public Affairs Program or Series,” as part of the 57th Annual Excellence in Broadcasting Awards. This recognition would not be possible without the incredible team here at Townsquare, all our phenomenal guests that we learn from and grow with every single week, and of course you, the listener! Whether you’ve been listening for a while, or you just found us, thank you for taking part in the conversation and staying In Touch with what’s going on in the Hudson Valley. 

We here at In Touch are all about, well, being In touch with what is going on in the Hudson Valley. What better way to stay in touch with what’s going on than by downloading the Townsquare Media Mobile App for this radio station. Not only can you listen to this station live at any time using the app, but you can also listen to In Touch On Demand! Besides In Touch, you can read daily articles about news, events, entertainment and more that’s going on in your community. And when the weather gets bad, you can use the app to check on weather reports and see which schools and organizations are closed. Your Townsquare Media App is also the best place for concert and event tickets. We are constantly giving away tickets to the hottest shows in the area!  Again, you’ll have access to all of this if you just download the Townsquare Media mobile app for this radio station.

In Touch is nothing without the support from the hundreds of listeners we get on a weekly basis. Thank you so much for listening and taking part in the conversation! If you listen to In Touch through a podcast service such as Spotify, or Apple Podcasts, please consider leaving a positive review. With more 5-star reviews on these platforms, the algorithms will work harder to promote our show and bring In Touch to new people. That, and also sharing In Touch with your friends and family is so important. Just sharing our links and listening live each Sunday goes such a long way. Thank you for all you do to stay In Touch with what’s going on in the Hudson Valley. 


This has been this week’s edition of IN TOUCH, the award-winning public affairs and issues program that runs across Townsquare Media of the Hudson Valley radio stations. We want to give a big thank you to Marie Shultis and friends. For more information on AWARENESS Inc, visit awarenessinc.org. You can reach out to Marie about AWARENESS by calling or texting 845-417-1484. Of course, all links and information can be found in the description of this episode. 

Whether you’ve been listening for a while or you have just joined us, thank you! You can find In Touch episodes new and old on your favorite streaming services like Spotify, Apple Podcasts, Google Podcasts, Stitcher and more! That, and listen On Demand with your Townsquare Radio Station Mobile App. Of course, you can still find all articles and audio under the In Touch Tab on this radio station’s app and website. And don’t forget, we are also on YouTube, Facebook, and Instagram @intouch_hv. 

 If you like what we do here on In Touch, and want to be on the show, let us know! Whether you have a topic you want discussed or you want to be a guest, the best way to contact us is through our office number 845-471-1500 or email direct to conor.walsh@townsquaremedia.com 

I’ve been your host, Conor Walsh. Until next time, stay curious, keep an open mind, and as always, I’m glad we get to Spend Some Time.  

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