I'm not much of an NFL fan because I feel like it's all about the money.  However, when they do good things with it, I develop a bit of a soft spot.

I don't care what team you like or whom your favorite player is, you have to give props to J.J. Watt of the Houston Texans.

J.J. makes a lot of money to play football and he is a great player and that has led to him receiving an endorsement deal with Reebok.

Reebok has made the 'Valor' shoe that is endorsed and has J.J.'s name on it.   J.J. has decided to give back and will donate all personal proceeds to help veterans.

J.J. was quoted as saying, “For every pair of the Reebok JJ III Valor shoes sold on Reebok.com and any US Reebok retail store, Reebok will be donating $5.00 a pair, up to $25K, to the Honor Flight Network, a non-profit organization dedicated to providing veterans with honor and closure.”  according to an. article published on Whiskey Riff.

J.J's Twitter page says:

JJ III Valor Edition

Inspired by Grandpa Watt

All of my proceeds go to the Honor Flight which takes war veterans on a trip to D.C. to visit the monuments and brings them back home to a proper Welcome Home.

Available tonight at midnight.http://Reebok.com/JJWatt 

Thank you 🙏🏼🙏🏼