Who says age is just a number? This week you're age could get you a pretty sweet deal, depending of course on how old you are.

Build-a-Bear announced that they will offer a "pay your age" day this upcoming Thursday, July 12th.  In a press release Build-a-Bear President and CEO Sharon Price John said in a press release "We have overwhelming data that indicates Build-A-Bear is synonymous with childhood, and nearly one-third of our sales are associated with birthdays." She continued "We 'heart' birthdays at Build-A-Bear, so we're hosting the Pay Your Age Day to launch our year-round 'Count Your Candles' offer for Guests celebrating a birthday with us in stores—an experience we designed especially to commemorate birthdays in a memorable way."

So if you're 12 year old goes to the store and purchases a Build-a-Bear, they'll have to pay $12 and so on and so forth.

Parents are encouraged to sign up for a Build-a-Bear Bonus Club online before heading to the store for their fluffy friend and children must be present at the time of purchase.

Additionally, People Magazine is reporting that the most anyone will be asked to pay for a bear is $29.

There are several Hudson Valley Build-a-Bear locations including Poughkeepsie and Middletown as well as a location in Danbury.