Little Bigfoot in The Hudson Valley?

I'm having some serious investigating to do regarding Big Foot sightings in the Hudson Valley.

Recently, while exploring the Hudson Valley on Youtube,I came across a bunch of big foot sightings in the Hudson Valley. Because of my passion for paranormal and weird happenings I was hooked. For the record, I haven't seen anything resembling a big foot until this weekend.

I was grabbing some lunch with my family in Beacon (at Tito Santana's, which I highly recommend) I saw this huge poster on the wall of Bank Square coffee. It wasn't big foot, but it sure looked like they could be related:

Apparently, Little Big Foot is alive and well in Beacon and according to the sign is..."more than a monkey."

To be completely honest with you, I have no idea what this is about. Considering it's Beacon, it could be an art project. Maybe it's a band? I need to get to the bottom of this. My research has come up inconclusive and I'm loosing sleep over what Little Big Foot is doing in the Hudson Valley.

Can you help me? Fill me in because I need to get to know Little Big Foot better.